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Creative Blog

What’s Your Brand Community?

Fri, April 05, 2013

by David Coulthurst, Creative Strategist and Copywriter, Creative Communication & Design

Your brand community is made up of everyone who influences and experiences your brand.

It’s the customer whose day is brightened by a friendly clerk. It’s the manager who helps a vendor make an after-hours delivery. It’s the person who makes a complaint online—and it’s the social media director who turns that problem into a customer service opportunity.

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