header
Follow us:
navigation

Creative Blog

What’s Your Brand Community?

Fri, April 05, 2013

by David Coulthurst, Creative Strategist and Copywriter, Creative Communication & Design

Your brand community is made up of everyone who influences and experiences your brand.

It’s the customer whose day is brightened by a friendly clerk. It’s the manager who helps a vendor make an after-hours delivery. It’s the person who makes a complaint online—and it’s the social media director who turns that problem into a customer service opportunity.

Read more

Energize Your Internal Marketing

Fri, January 25, 2013

by David Coulthurst, Creative Strategist and Copywriter, Creative Communication & Design

What do your employees say when someone asks them about your company? Do they know your business well? Are they brand advocates? These important questions are addressed by internal marketing.

Often overlooked, internal marketing is a continual process that shapes employee involvement, understanding, pride, and behavior. It’s more than getting everyone on the same page and heading in the same direction. It’s about helping your employees live your brand and empowering them to be brand ambassadors.

Here are three quick ways to get started with internal marketing:

Read more

Subscribe to Our Blog



Categories

Footer
715.845.2382