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Creative Blog

Energize Your Internal Marketing

Fri, January 25, 2013

by David Coulthurst, Creative Strategist and Copywriter, Creative Communication & Design

What do your employees say when someone asks them about your company? Do they know your business well? Are they brand advocates? These important questions are addressed by internal marketing.

Often overlooked, internal marketing is a continual process that shapes employee involvement, understanding, pride, and behavior. It’s more than getting everyone on the same page and heading in the same direction. It’s about helping your employees live your brand and empowering them to be brand ambassadors.

Here are three quick ways to get started with internal marketing:

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