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Creative Blog

Meet Shad Opper: Creative Director & Chief Problem Solver

Wed, March 15, 2017

Shad Opper is an inventor of sorts. Every day he puts his imagination to work discovering new ideas and concepts that solve problems. 

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What 5 thoughts come to mind when people see your logo?

Wed, September 21, 2016

“A brand for a company is like a reputation for a person,” Jeff Bezos once said in an interview. This is a good way to look at how to go about creating a company’s image.

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Who are you, Mr. Brand?

Mon, September 30, 2013

by DeAnna DeCaluwe, Account Executive, Creative Communication & Design

“Who are you?” It’s a loaded question, and one that many people can’t answer – at least in any amount of depth. Most of us, when asked to answer this question, respond with the political correctness of the roles we play on a daily basis: husband, wife, mother, son… but these roles themselves do not define the essence of who we truly are.

Who you are is in actuality a lot more than the roles you play. We’re each comprised of personal characteristics and situations that are unique to our individual-selves, and these things make us each unique and build the essence we need in order to define who we are.

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What’s Your Brand Community?

Fri, April 05, 2013

by David Coulthurst, Creative Strategist and Copywriter, Creative Communication & Design

Your brand community is made up of everyone who influences and experiences your brand.

It’s the customer whose day is brightened by a friendly clerk. It’s the manager who helps a vendor make an after-hours delivery. It’s the person who makes a complaint online—and it’s the social media director who turns that problem into a customer service opportunity.

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Energize Your Internal Marketing

Fri, January 25, 2013

by David Coulthurst, Creative Strategist and Copywriter, Creative Communication & Design

What do your employees say when someone asks them about your company? Do they know your business well? Are they brand advocates? These important questions are addressed by internal marketing.

Often overlooked, internal marketing is a continual process that shapes employee involvement, understanding, pride, and behavior. It’s more than getting everyone on the same page and heading in the same direction. It’s about helping your employees live your brand and empowering them to be brand ambassadors.

Here are three quick ways to get started with internal marketing:

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