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“Mommy, Fix It!” (The Mommy Marketer)

Mon, September 09, 2013

by DeAnna DeCaluwe, Account Executive, Creative Communication and Design “Mommy, fix it!” said my two-year-old, his big brown eyes looking up at me. In his hands he held what remained of the balloon he was playing with on the floor in our living room. He had decided that the balloon would be fun to sit on, not realizing the impact his force would have on the already thinly-stretched latex.

In Tyler’s eyes, I’m the fixer-upper. In his eyes there is no reason I shouldn’t be able to take the broken pieces of latex and turn them back into a whole balloon. After all, I am “the fixer”.

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The Stumpf Fiddle that is Marketing

Wed, August 14, 2013

by DeAnna DeCaluwe, Account Executive, Creative Communication and Design

I have recently been re-introduced to the Stumpf Fiddle. For any of you that might not know exactly what a Stumpf Fiddle is, it is, in essence, a homemade folk instrument that can be found in Wisconsin and Minnesota. These instruments, are, in essence, percussion rhythm sticks.

Stumpf fiddles can be made up of a number of different things. Basically, one starts with a piece of lumber (like a broom handle), fastens a spring to the bottom of the wood, and then adds a number of household oddities that help make percussion-type sounds. Once assembled, you can take your instrument and thrust it to the ground while simultaneously playing the additional noise-making items with a drum stick or dowel to make music (if you would like to see a stumpf fiddle in action, click here).

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The Original Mad Men - Why I love this #Advertising Business

Wed, August 07, 2013

by DeAnna DeCaluwe, Account Executive, Creative Communication & Design

Angela and Tony. Samantha and Jonathon. I still remember the names of these characters not only because I loved the show, but because they played such a gigantic role in my childhood development.

Who’s the Boss was a show loved by millions. To me, it was much more than a show. From 1984 to 1992, Angela was my idol. For those of you who do not recall, Angela (played by Judith Light) was an advertising guru. She stayed up late, writing jingles for her newest clients. She continually juggled her family life with her professional career – and she managed to do it all with a smile on her face.

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How to Find a Marketing Agency

Tue, February 12, 2013

by Stephanie Bresnehan, Account Executive, Creative Communicaiton & Design

If you Google “Marketing Agency” you will receive 1.59 million results. With a seemingly endless list of agencies to choose from, where do you even begin? After being through the process on both the client and agency side, here’s my recommendation on how to find an agency that is right for you:

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Why Choose a #Wausau, Wisconsin Advertising #Agency?

Tue, January 15, 2013

by DeAnna DeCaluwe, Account Executive, Creative Communication and Design

Located in central Wisconsin, CREATIVE’s home city of Wausau is known for many things. Despite hosting a number of marketing firms, advertising is not often considered one of them.  However, there are a few key reasons you should consider selecting a Wausau, Wisconsin advertising agency if you are in the market for advertising or marketing services:

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