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Want to capture a millennial’s attention? Make your message smartphone ready.

Fri, July 08, 2016

If you’re like me, you grew up seeing commercials that have stuck with you. I can still envision Mikey eating his brother’s bowl of Life cereal, or the horses running free in Marlboro country. And yes, I did take the Pepsi Challenge.

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#TBT: The Bare Facts Behind the Coppertone Girl

Thu, June 05, 2014

With summer now finally upon us, I thought I would dedicate this week’s TBT post to a summertime advertising classic: the Coppertone girl.

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#TBT: Guinness is Good For You

Thu, May 29, 2014

Yes, this week’s TBT is looking at another beer company. This beer company just so happens to be the beer company that cemented my fate in the ad game.

I have written in the past about my career in advertising as stemming from the show “Who’s the Boss”. What I haven’t written is that I actually entered college declaring myself a Marketing major.

While in college, I studied abroad in Harlaxton, England. While I was there, I did a bit of travelling. One of the destinations of my travels was Dublin, Ireland, birthplace of – you guessed it – Guinness.

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#TBT Ad Style: Schlitz Brewing Company

Thu, May 22, 2014

by DeAnna DeCaluwe, Account Executive

I’m finally jumping on the bandwagon of the #TBT with a series of TBT advertising posts, each of which will look at an ad (or advertising campaign) from the days of old.

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The Fly Effect, Marketing Campaign Review

Wed, October 09, 2013

by DeAnna DeCaluwe, Account Executive, Creative Communication & Design

Toward the end of September while glancing through my Facebook feed, I stumbled upon a neighbor’s “share” of a new TV spot called The Fly Effect. For those unfamiliar, there is a nursery rhyme which starts “there was an old lady who swallowed a fly.” In the rhyme, after the woman swallows the fly, she swallows a spider to catch the fly, and a host of other animals, each to catch the last, until she swallows a horse (and dies, of course).

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