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The Secret to Building a Marketable Database

Wed, December 19, 2012

by DeAnna DeCaluwe, Account Executive, Creative Communication and Design

There is no doubt about it - a direct mail campaign will only be as successful as the list is accurate. The same is true for email marketing. We live in an online world where information is readily available to us, on-demand and at our fingertips. I can Google “in a pig’s ear” and yield

20,100,000 search results (quite literally, I just did this). So why does it seem so difficult to build an accurate, marketable database?

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