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The Stumpf Fiddle that is Marketing

Wed, August 14, 2013

by DeAnna DeCaluwe, Account Executive, Creative Communication and Design

I have recently been re-introduced to the Stumpf Fiddle. For any of you that might not know exactly what a Stumpf Fiddle is, it is, in essence, a homemade folk instrument that can be found in Wisconsin and Minnesota. These instruments, are, in essence, percussion rhythm sticks.

Stumpf fiddles can be made up of a number of different things. Basically, one starts with a piece of lumber (like a broom handle), fastens a spring to the bottom of the wood, and then adds a number of household oddities that help make percussion-type sounds. Once assembled, you can take your instrument and thrust it to the ground while simultaneously playing the additional noise-making items with a drum stick or dowel to make music (if you would like to see a stumpf fiddle in action, click here).

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The Three Most Common Marketing Mistakes: Part 3

Mon, December 17, 2012

by DeAnna DeCaluwe, Account Executive, Creative Communication and Design

In Part 1 of the common marketing mistakes series, I explored fully defining the target audience. Part 2 addressed social media. In this third part of the series I will look at the relationship between sales and marketing teams.

Common Marketing Mistake #3: Failure to Bridge Communication Between the Sales and Marketing Teams.

Sales vs. Marketing is one of the longest running rivalries in the business

world. Both sides are charged with generating leads and increasing sales. However, lack of communication between these two groups can prove detrimental to any company. Each exists to support the other, yet these two groups often seem to be at odds.

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