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Creative Blog

Want to capture a millennial’s attention? Make your message smartphone ready.

Fri, July 08, 2016

If you’re like me, you grew up seeing commercials that have stuck with you. I can still envision Mikey eating his brother’s bowl of Life cereal, or the horses running free in Marlboro country. And yes, I did take the Pepsi Challenge.

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What’s Your Brand Community?

Fri, April 05, 2013

by David Coulthurst, Creative Strategist and Copywriter, Creative Communication & Design

Your brand community is made up of everyone who influences and experiences your brand.

It’s the customer whose day is brightened by a friendly clerk. It’s the manager who helps a vendor make an after-hours delivery. It’s the person who makes a complaint online—and it’s the social media director who turns that problem into a customer service opportunity.

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Energize Your Internal Marketing

Fri, January 25, 2013

by David Coulthurst, Creative Strategist and Copywriter, Creative Communication & Design

What do your employees say when someone asks them about your company? Do they know your business well? Are they brand advocates? These important questions are addressed by internal marketing.

Often overlooked, internal marketing is a continual process that shapes employee involvement, understanding, pride, and behavior. It’s more than getting everyone on the same page and heading in the same direction. It’s about helping your employees live your brand and empowering them to be brand ambassadors.

Here are three quick ways to get started with internal marketing:

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The Three Most Common Marketing Mistakes: Part 2

Mon, December 10, 2012

by DeAnna DeCaluwe, Account Executive, Creative Communication and Design

In the first of three blog posts on common marketing mistakes I have encountered within the marketing realm, I explored fully defining the target audience. In this segment I will take a look at social media.

Common Marketing Mistake #2: Not Addressing Social Media in the Planning Process.

Many companies utilize social media, yet lack a truly strategic plan surrounding its use. Typically, I have found social media to be addressed in a

vacuum, more time being spent on contriving the daily posts, while little to no thought given to how using social channels can help enhance an overarching marketing campaign. Social, for many, remains an after-thought - and something that few companies will dedicate full resources toward.

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