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Creative Blog

The Three Most Common Marketing Mistakes: Part 1

Tue, December 04, 2012

by DeAnna DeCaluwe, Account Executive, Creative Communication and Design

Having spent a good amount of time on both sides of the business within the marketing realm (6 years client, 5 years agency), I have noticed a few mistakes which seem to be repeated by many companies I have worked with. The good news is that each of these mistakes can be easily remedied with a little up-front planning and consideration. In this first of three blog posts on the subject I’ll explore defining the target audience.

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