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Creative Blog

The Original Mad Men - Why I love this #Advertising Business

Wed, August 07, 2013

by DeAnna DeCaluwe, Account Executive, Creative Communication & Design

Angela and Tony. Samantha and Jonathon. I still remember the names of these characters not only because I loved the show, but because they played such a gigantic role in my childhood development.

Who’s the Boss was a show loved by millions. To me, it was much more than a show. From 1984 to 1992, Angela was my idol. For those of you who do not recall, Angela (played by Judith Light) was an advertising guru. She stayed up late, writing jingles for her newest clients. She continually juggled her family life with her professional career – and she managed to do it all with a smile on her face.

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How to Find a Marketing Agency

Tue, February 12, 2013

by Stephanie Bresnehan, Account Executive, Creative Communicaiton & Design

If you Google “Marketing Agency” you will receive 1.59 million results. With a seemingly endless list of agencies to choose from, where do you even begin? After being through the process on both the client and agency side, here’s my recommendation on how to find an agency that is right for you:

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Energize Your Internal Marketing

Fri, January 25, 2013

by David Coulthurst, Creative Strategist and Copywriter, Creative Communication & Design

What do your employees say when someone asks them about your company? Do they know your business well? Are they brand advocates? These important questions are addressed by internal marketing.

Often overlooked, internal marketing is a continual process that shapes employee involvement, understanding, pride, and behavior. It’s more than getting everyone on the same page and heading in the same direction. It’s about helping your employees live your brand and empowering them to be brand ambassadors.

Here are three quick ways to get started with internal marketing:

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Why Choose a #Wausau, Wisconsin Advertising #Agency?

Tue, January 15, 2013

by DeAnna DeCaluwe, Account Executive, Creative Communication and Design

Located in central Wisconsin, CREATIVE’s home city of Wausau is known for many things. Despite hosting a number of marketing firms, advertising is not often considered one of them.  However, there are a few key reasons you should consider selecting a Wausau, Wisconsin advertising agency if you are in the market for advertising or marketing services:

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The Secret to Building a Marketable Database

Wed, December 19, 2012

by DeAnna DeCaluwe, Account Executive, Creative Communication and Design

There is no doubt about it - a direct mail campaign will only be as successful as the list is accurate. The same is true for email marketing. We live in an online world where information is readily available to us, on-demand and at our fingertips. I can Google “in a pig’s ear” and yield

20,100,000 search results (quite literally, I just did this). So why does it seem so difficult to build an accurate, marketable database?

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