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#TBT: The Bare Facts Behind the Coppertone Girl

Thu, June 05, 2014

With summer now finally upon us, I thought I would dedicate this week’s TBT post to a summertime advertising classic: the Coppertone girl.

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The Fly Effect, Marketing Campaign Review

Wed, October 09, 2013

by DeAnna DeCaluwe, Account Executive, Creative Communication & Design

Toward the end of September while glancing through my Facebook feed, I stumbled upon a neighbor’s “share” of a new TV spot called The Fly Effect. For those unfamiliar, there is a nursery rhyme which starts “there was an old lady who swallowed a fly.” In the rhyme, after the woman swallows the fly, she swallows a spider to catch the fly, and a host of other animals, each to catch the last, until she swallows a horse (and dies, of course).

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Neglecting Your Website Could be Killing Your Business

Tue, September 17, 2013

by DeAnna DeCaluwe, Account Executive, Creative Communication and Design

With advancements in CMS systems, updating your website information on a regular basis should be easy. Right?

Wrong. Website updates, however small they might be, are typically the last items on the never-ending task-list that resides on your plate. It becomes an annoyance. And something, that although small, is always a “tomorrow” job, with other projects - that have hard and fast deadlines – too often taking priority. Updating your website on a regular basis often leads to increased indexing on search sites, and leaving your website stagnant for too long could be negatively impacting your website traffic, losing your company leads - and revenue.

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“Mommy, Fix It!” (The Mommy Marketer)

Mon, September 09, 2013

by DeAnna DeCaluwe, Account Executive, Creative Communication and Design “Mommy, fix it!” said my two-year-old, his big brown eyes looking up at me. In his hands he held what remained of the balloon he was playing with on the floor in our living room. He had decided that the balloon would be fun to sit on, not realizing the impact his force would have on the already thinly-stretched latex.

In Tyler’s eyes, I’m the fixer-upper. In his eyes there is no reason I shouldn’t be able to take the broken pieces of latex and turn them back into a whole balloon. After all, I am “the fixer”.

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The Stumpf Fiddle that is Marketing

Wed, August 14, 2013

by DeAnna DeCaluwe, Account Executive, Creative Communication and Design

I have recently been re-introduced to the Stumpf Fiddle. For any of you that might not know exactly what a Stumpf Fiddle is, it is, in essence, a homemade folk instrument that can be found in Wisconsin and Minnesota. These instruments, are, in essence, percussion rhythm sticks.

Stumpf fiddles can be made up of a number of different things. Basically, one starts with a piece of lumber (like a broom handle), fastens a spring to the bottom of the wood, and then adds a number of household oddities that help make percussion-type sounds. Once assembled, you can take your instrument and thrust it to the ground while simultaneously playing the additional noise-making items with a drum stick or dowel to make music (if you would like to see a stumpf fiddle in action, click here).

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