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#TBT: Turning Apples into an Empire

Thu, June 19, 2014

Once upon a time, an apple was just an apple. That was, of course, before Steve Jobs started a fruitarian diet, visited an apple farm, and thought the word Apple sounded “fun, spirited and not intimidating.” He then took that one simple word – which once meant no more than a delicious fruit – and turned it into a technology empire.

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#TBT: Electronic Mail from Honeywell

Thu, June 12, 2014

In today’s high tech world, filled with voice activated computer glasses, 3D printers, and water-powered jetpacks…

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#TBT: The Bare Facts Behind the Coppertone Girl

Thu, June 05, 2014

With summer now finally upon us, I thought I would dedicate this week’s TBT post to a summertime advertising classic: the Coppertone girl.

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#TBT: Guinness is Good For You

Thu, May 29, 2014

Yes, this week’s TBT is looking at another beer company. This beer company just so happens to be the beer company that cemented my fate in the ad game.

I have written in the past about my career in advertising as stemming from the show “Who’s the Boss”. What I haven’t written is that I actually entered college declaring myself a Marketing major.

While in college, I studied abroad in Harlaxton, England. While I was there, I did a bit of travelling. One of the destinations of my travels was Dublin, Ireland, birthplace of – you guessed it – Guinness.

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#TBT Ad Style: Schlitz Brewing Company

Thu, May 22, 2014

by DeAnna DeCaluwe, Account Executive

I’m finally jumping on the bandwagon of the #TBT with a series of TBT advertising posts, each of which will look at an ad (or advertising campaign) from the days of old.

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